Gametape

Pest Control Sales & Revenue Insights

Data-driven articles on close rates, marketing ROI, sales coaching, and revenue recovery. Written by the team analyzing millions of pest control conversations.

Sales8 min readMarch 10, 2026

What's a Good Close Rate for Pest Control Sales? Real Benchmarks from Call Data

Most pest control companies guess at their close rate. We analyzed thousands of pest control sales calls to find what good actually looks like — and what separates top-performing reps from the rest.

Sales7 min readMarch 8, 2026

The Real Cost of Missed Follow-Ups in Pest Control (And How to Fix It)

Every missed follow-up is a customer you already paid to acquire walking out the door. Here's how to calculate what it's costing you and what the best pest control companies do differently.

Marketing9 min readMarch 5, 2026

How to Tell If Your Pest Control Marketing Agency Is Inflating Your Lead Count

Your agency says they sent you 500 leads last month. But how many were real? Here's a framework for auditing your pest control marketing spend and holding agencies accountable with actual data.

Operations10 min readMarch 3, 2026

How to Coach Pest Control Sales Reps Without Listening to Every Call

You have 15 reps making 200 calls a day. You can listen to maybe five. Here's how the best pest control sales managers coach effectively at scale using data instead of gut feel.

Sales8 min readFebruary 28, 2026

The #1 Objection Killing Pest Control Sales — And How Top Reps Handle It

Price isn't the real problem. After analyzing thousands of pest control sales calls, we found the objection that kills the most deals — and it's not what most managers think.

Case Study12 min readFebruary 25, 2026

How One Pest Control Company Generated $500K in Upsells with AI-Powered SMS

BRD Pest Solutions texted 30,000 customers about mosquito control. The campaign started 28,000 conversations, closed 786 deals over text, and had to be shut off because they ran out of supplies.