Customers
Who uses Plaibook, and what for
About 40 pest control companies run on Plaibook, including five of the PCT Top 30. Most are inside-sales-led operators with a room full of CSRs. Some are door-to-door companies building an office team for the first time. A few are the agencies that do marketing for both. A logo does not tell you much, so below each name is the one thing they actually use it for.
40
Companies
5
Of the PCT Top 30
500K+
Calls analyzed
By name
What each company runs on it
These are the ones who have said we can talk about their setup. If you want to hear it from them instead of us, ask for a reference call at the bottom of the page.
Inside sales, seven offices
BRD Pest Solutions
Call scoring across seven offices, and the AI text campaign that upsold mosquito control to their existing customers until they ran out of product. Read the case study.
"I can't track how many missed calls we're making. I can't tell who's missing them. We can't grow and keep people motivated until we have a system to actually analyze the data."
Dave, BRD
Inside sales
Frontline Pest Control
Scorecards on every sales call: did the rep confirm the address, confirm payment, offer termite. Plus a running count of what each missed lead costs.
"The playbook score shows: did they confirm the address, confirm the payment, offer termite? You just look at it and go, 'okay, this rep didn't build value and then didn't close. That's what we focus on.'"
Braden, Frontline
Inside sales
Ridd
The leaderboard on a TV on the sales floor. Reps check it between calls.
"The TV display is the best part. They're always just looking at the screen, 'Where am I at? What do I gotta do?'"
Isaac, Ridd
Outsourced inside sales
Vult
Close rate by rep, counted from every call instead of the calls reps chose to log.
"Sales reps are gonna lie. The leaderboard said one of my guys was at 100% close rate, because he was only submitting calls he actually sold. Plaibook helps us figure out the leaks. Now that we know them, we can start fixing them."
Kellin, Vult
Lawn and pest
Lawn Guard
Coaching reps to mention the guarantee, with a score that shows how often they skip it.
"I'm a broken record telling them to mention the guarantee. If they can see a score showing they're missing it 40% of the time, that might actually sink in."
Tyler, Lawn Guard
Inside sales
Atlas Pest Services
Lead quality by source, so the owner can answer the reps who say the leads are bad.
"My guys tell me the leads suck. Now I can go back with actual numbers, 'No, here's why they're not closing.'"
Atlas Pest
Owner-led sales
Ruva Pest
Getting new reps up to speed without the owner sitting in on every call.
"My guy Dave has been with me for ten years, he knows exactly what to say. But the new guys just freeze up. If they can click a button and see the answer, that changes the game. Saves me hours of ride-alongs."
Scott, Ruva Pest
Marketing agency
CoalMarch
Attribution from ad spend to closed revenue for the pest control companies they run marketing for.
"Lead attribution and buyer journey, a sales CRM should solve that, and they don't exist in this market. Solving for all three in one is pretty freaking brilliant."
Jeff Davis, CoalMarch
When we started using Plaibook we saw our daily revenue skyrocket 10X and our outbound close rate was elevated to 75%
We're losing leads that we're paying $75, $100 for. That's the biggest frustration for a pest control company.
Want a reference call?
We will connect you with an owner running a company like yours. Same size, same phone system if we can manage it, and no one from Plaibook on the line.
Book a demo and ask for one30-day trial. No credit card.