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Driven vs Plaibook: technician KPIs vs phone-sales KPIs

Driven grades the work that happens in your CRM. Plaibook grades the conversation that happened on the phone. Different data, different people, and a lot of companies run both.

Tanner Crookston · CEO and co-founder, Plaibook

Ran inside sales at BRD Pest Solutions across seven offices before starting Plaibook. Still takes customer calls every week.

Published September 1, 2026 · 4 min read

Driven, at bemoredriven.com, calls itself a performance operations platform for field service. Its site describes real-time performance grades for each team member, a team scorecard and leaderboard, incentive programs where points land automatically and can be redeemed for rewards, and a mobile app with route and work views and proof of service. Around that core it lists a pipeline with stages, a shared inbox for texts, emails and calls, team messaging, automated review requests, referral invites, and upsell and win-back campaigns. It says it sits on top of the CRM you already run. It does not publish pricing.

Plaibook is a phone product. It transcribes every sales and service call from your phone system, grades it against your own script steps, and matches the caller to FieldRoutes to see whether the lead closed or the cancellation was saved. The scorecards are for CSRs and inside sales reps. The follow-up product texts the leads who did not close and books them in FieldRoutes. If you want to know how a technician is doing, Plaibook cannot tell you. If you want to know why a rep's close rate dropped last week, Driven's site does not describe a way to find out.

Two different questions

When I ran inside sales, the operations manager and I looked at completely different numbers. He cared about stops per day, callbacks, and whether the route ran on time. I cared about how many of the calls that rang turned into an initial, how many of the cancellations we talked out of it, and which lead sources were worth the money. Both sets of numbers came out of the same FieldRoutes account, but the phone-side numbers also needed the recording, because FieldRoutes does not know what the rep said.

That is the line between these two products. Driven works from what got logged. Plaibook works from what got said, then checks it against what got logged. A technician scorecard does not need audio. A CSR scorecard does, or you end up grading people on whether they typed the note.

Where they touch

Driven's site lists upsell and win-back campaigns and a shared inbox. Plaibook runs upsell and win-back over text as well, to opted-in lists and existing customers, and its texting ends in a booked job, a signed contract and a payment inside FieldRoutes. If you run both, decide which one owns outbound texting to the customer base so a customer does not get two conversations. Everything else is separate: Driven's reviews and referrals have no equivalent in Plaibook, and Plaibook's call scoring and source attribution have no equivalent on Driven's site.

From each vendor's published site, September 2026. Not published means the site does not say.
 PlaibookDriven
What it measuresThe phoneEvery sales and service call, transcribed and graded.The workPerformance in the CRM you already run, graded in real time, per its site.
Data sourcePhone system recordings plus FieldRoutesFieldRoutes is the source of truth for what closed.Your CRMIts site says it sits on top of the CRM you already run; it does not name which.
Call scoring against your scriptYesNot published
Close rate and save rate by repYesFrom the call and the FieldRoutes record.Not publishedSite shows team scorecards with per-person scores; metrics not itemized.
Technician scorecards and leaderboardsNoPlaibook scorecards are for CSRs and phone sales reps.Yes
Bonuses and incentive payoutsNoYesPoints land automatically, redeemable for rewards, per its site.
Text follow-up that books in FieldRoutesYesNot publishedSite lists upsell and win-back campaigns and a shared inbox.
Lead source attribution to closed revenueYesNot published
Reviews and referralsNoYes
PricingPer rep seat; see pricingManagers, owners and low-volume seats free.Not publishedRequest a demo.

Driven does not list prices on its site. Plaibook's model is on the pricing page: per rep seat for scoring, per outcome for texting, no setup fee, month to month, 30-day trial.

Running both

The setups do not conflict. Driven reads your CRM; Plaibook reads your phone system and keeps a daily mirror of FieldRoutes, roughly 20 to 30 API calls a day, with FieldRoutes staying the source of truth. Reps enter nothing into Plaibook and keep working in the phone system and FieldRoutes. Coaching notes go to Slack. The integration list and what each one reads is on the integrations page, the scoring product is on the call scoring page, and the rest of the answers are on the FAQ.

FAQ

Driven and Plaibook

If you want to grade technicians and grade phone reps, probably yes. Driven's site describes real-time performance grades, team scorecards, leaderboards and automatic bonus payouts on top of the CRM you already run, plus reviews, referrals and a shared inbox. Plaibook's scorecards come from the call recording: did the rep follow the script, did the lead close in FieldRoutes, did the cancellation get saved. Neither product does the other's job.
No. Plaibook has no view of route adherence, stops per day, or callbacks. It reads FieldRoutes to know which leads became customers and which customers cancelled, and it grades the phone conversations around those events. Technician performance is Driven's territory.
Its site does not describe call recording, transcription or grading against a script. It describes performance grades and scorecards built from CRM activity. If you want to know whether a CSR asked for the sale, you need the recording, which is what Plaibook works from.

See the phone side of your numbers

Connect your phone system and FieldRoutes. Plaibook backfills a month of calls so the first scorecard is real. 30-day trial, no credit card.

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