PestPac
Call scoring and text follow-up for PestPac offices
Ammon Kunzler · CTO and co-founder, Plaibook
Built the call pipeline, the texting engine, and the analytics behind Plaibook. Has read more pest control call transcripts than anyone should.
Published September 1, 2026 · Updated September 6, 2026 · 5 min read
Plaibook works with PestPac today. Every call is graded against your own script, linked to the PestPac account it was about, and if the customer did not book, the AI texts them, checks whether you cover their zip, offers real times at the right branch, books the appointment, sends the contract and takes the payment. PestPac stays the source of truth. The transcript never overrides it.
This page is the honest version: what goes in, what comes back, what Plaibook will not touch, and the one setup detail that surprises people.
Data flow between Plaibook and PestPac
| Plaibook reads | Plaibook writes | What it is used for | |
|---|---|---|---|
| Customer records and service history | Yes | Create or matchExisting records are never edited | Linking a call to the account; new customers from a text thread |
| Availability by branch | Yes | Booked appointmentConfirmed, not a request | Offering real times in the text thread instead of a callback promise |
| Service area coverage by zip | Yes | No | Knowing whether an address is one you serve before quoting it |
| Service types and categories | Yes | No | Asking for the right service at the right branch |
| Service contracts | No | Generated and sentSigned on the customer's phone | Getting a signature without a second call |
| Payments | No | Payment link sentCollected in the thread | Closing the sale without handing off to the office |
| Notes | No | Added to the customerUnder a note code you choose | The rep sees what happened without leaving PestPac |
| Call recordings, transcripts and scores | No | Not writtenThese live in Plaibook | Scorecards, leaderboards, coaching |
The setup detail worth knowing first
Most PestPac offices assume the first step is buying API access from WorkWave. It is not. WorkWave does sell a PestPac API, with a one-time setup fee and usage-based costs on top, and plenty of vendors will ask you to go get it before they can start. Plaibook does not use it.
Instead, Plaibook signs in to PestPac the same way your office does, with a company key, a username and a password that you provide. There is no API contract to negotiate and no PestPac fee to approve before you can see whether this works for you. You give Plaibook a login, and it is connected.
Two practical consequences. Give Plaibook its own PestPac user rather than sharing a person's login, so you keep a clean record of what Plaibook did and can switch it off by changing one password. And expect the very first connection test to take up to thirty seconds, because it is opening a real session rather than checking a key. After that it reuses the session and is quick.
What Plaibook reads from PestPac
Customer records and service history, service types and categories, appointment availability by branch, and service area coverage by zip. The zip lookup is the one that saves the most wasted conversation: before the AI quotes anything, it asks PestPac which branches cover that zip and whether they are active, so nobody gets offered a service at an address you do not run. Plaibook keeps a cached mirror of the customer and service data and goes to the live system only when it needs a current answer.
What Plaibook writes back
- A confirmed appointment at the right branch, not a request sitting in a queue for a dispatcher to accept.
- A new customer record when the phone number does not match one you already have, or a match to the existing record when it does.
- A service contract, generated and sent so the customer can sign on their phone inside the same text thread.
- A payment link, so the money is collected in the thread rather than in a callback the office has to chase.
- A note on the customer record, filed under a note code you choose, so the rep sees what happened without leaving PestPac.
Plaibook does not edit existing customers, does not change pricing, does not cancel or move anything a person booked, and does not write transcripts or scores into PestPac. Those stay in Plaibook, where managers work. Reps stay in the phone system and PestPac, and coaching arrives in Slack.
How a call gets linked
Phone match
Caller ID against the phone fields on PestPac customer records. One match and the call is linked before the transcript finishes.
Rep confirmation
Several matches or none, and the rep who took the call picks the account in one click or marks it as a new lead.
Created over text
If the follow-up creates the customer, the link exists from the first message and follows the account to the appointment.
What is different from FieldRoutes
Less than you would expect. PestPac reaches the same end of the sale: coverage check, availability, booking, contract, payment and a note on the account, all inside one text thread. The differences are in how availability is asked for, since PestPac is organized by branch rather than by route, and in the sign-in connection described above. Close rate and save rate are computed from PestPac records rather than from what the transcript sounded like, the same rule we apply everywhere. If you are comparing the two, the FieldRoutes page lays out that integration in the same format.
Phone systems and setup
PestPac gives us the customer and the calendar. The phone system gives us the recording. Dialpad, Quo, RingCentral, Five9, Nextiva, GoTo Connect, CallRail and CallTrackingMetrics are all live, and the full status list is on the integrations page. Setup is your PestPac company key, username and password, pasted into Plaibook on a thirty-minute call with an engineer. No setup fee. A month of historical calls backfilled and linked. The scoring side is on the call scoring page, the text side on the AI text follow-up page, other comparisons on the compare page, and general questions on the FAQ.
Questions PestPac offices ask
See it against your own PestPac account
Thirty days, no credit card, your scorecard built from your script.
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